Welcome to Coppola Enterprises, Inc.

In today's rapidly changing business environment, organizations must have the flexibility to adapt to change. Strategic management is defined as a set of decisions and actions resulting in the formulation and implementation of a plan designed to achieve objectives and goals (a desirable future).

Strategic planning involves planning, directing, organizing and controlling strategic related decisions and actions.

A strategy is a large-scale, future oriented plan for interaction with the competitive environment to achieve the organization's goals - a game plan. It reflects the organization's awareness of its purpose and how, when, where that purpose should be executed.

Benefits of Strategic Management:

  1. Enhances an organization's ability to prevent problems.
  2. Enables more effective decisio making.
  3. Improves employees' understanding of a productively-reward relationship and increases motivation.
  4. Gaps and overlaps in activities among individuals and groups are reduced as participation in strategy formulation clarifies differences in roles.
  5. Resistance to change is reduced.
  6. Provides greater control of an organization's own destiny.
  7. Creates organizational alignment.
  8. Enhances the ability for an organizationto choose "how" to be successful.
  9. Inspires commitment.
  10. Establishes measurable performance indicators for every employee.

Ten Critical Tasks in Strategic Planning:

  1. Formulation of the mission, including broad statements about its purpose, philosophy and goals.
  2. Development of the organization's profile that reflects its internal conditions and capabilities.
  3. Assessment of the organization's external environment.
  4. Analysis of the organization's options in light of its mission.
  5. Creation of the organization's strategy for success.
  6. Selection of a set of long-term objectives and grand strategies that will achieve the most desirable options.
  7. Development of annual objectives and short-term strategies that are compatible with the selected set of long-term objectives and grand strategies.
  8. Implementation of the strategic choices by means of budgeted resources and allocations.
  9. Telescoping the strategy to the employee level.
  10. Review, evaluate and monitor the success of the strategic process.